Thinking beyond the numbers.

Insights shares the thinking behind our recommendations, drawn from ongoing work with membership organizations. Results depend on context, so we share how we read it.

What we share

• Questions we hear most

  The strategic questions cultural organizations keep running into, and how we think them through.

• Testing in context

  Findings and nuances from live campaigns, including the results that only make sense in context.

• Memos and working papers

  Short analyses adapted from client engagements, when they’re useful more broadly.