Your data knows more than your dashboard can tell you.
OneRhythm | Groove is a transaction-based attribution and decision-support system that connects marketing activity to financial outcomes, reveals what members do, and helps inform where to invest next.
Connected intelligence from transaction to decision.
Groove brings transaction and campaign data together, determines how marketing most reasonably influenced financial outcomes, and builds a defensible attributed history for understanding performance, member behavior, and what happens next.
The dashboard brings the clarity. The system underneath brings the confidence.
Start with what actually happened.
Transactions are the center of Groove. Those can include memberships, contributions, ticketing, visitation, retail, events, and any other identifiable activity.
Clicks, opens, impressions, and engagement measure activity. Groove is built to answer the harder financial question your CFO will ask:
What revenue did our marketing actually influence?
Give your CFO answers, not estimates.
One
No duplicated revenue.
Repeated claims
One $250 sale reported three times.
One financial outcome
Counted once. Nothing duplicated.
Groove evaluates each transaction through a defined hierarchy of evidence, from direct campaign coding to account, person, and household-level influence, weighing timing, eligibility, and identity confidence. One transaction receives one attribution outcome. If the evidence is not strong enough, it stays unattributed rather than forcing a match.
A membership transaction is only the beginning.
Marketing communications do not work in isolation. Groove helps reveal how they work together, and what acquired members do long after the initial membership sale.
See more of what your marketing actually influences.
The more identifiable transaction types that are connected, the broader the picture Groove can build of how communications influence member behavior over time.
Can you trust the data behind your decisions?
All reports depend on the quality and structure of the information feeding the system.
Groove's built-in File Health layer helps organizations understand the condition and readiness of the data underlying their marketing decisions.
Attribution is the foundation. What comes next is where it gets powerful.
- Campaign performance
- Revenue trends
- Retention
- Lifetime value
- Renewals
- Overall program health
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Most reporting tells you what happened after the decisions were already made.
Groove connects campaign activity, transactions, attribution, and member behavior into the intelligence that helps inform what happens next.
Groove gets more valuable as your membership ecosystem gets more complex.
- You market across multiple channels.
- Member activity exists across multiple transaction types, systems, or channels.
- You want to understand more than the initial membership sale.
- You need financial attribution you can explain and defend internally.
- You want historical performance to inform future investment decisions.
If several of those sound familiar, Groove was built for your organization.
Early reactions
This will be a real gamechanger for membership directors.
See if Groove fits your organization.
Groove is in alpha. We're shaping it alongside a small group of cultural organizations, and opening a limited number of previews for teams ready to take a more connected approach to marketing intelligence.
Early partners help shape how Groove evolves, and we think of them as founding members.