Work with us to implement integrated solutions for key organizational goals.
Membership – Grow and Engage
For many Nonprofit organizations, Membership programs represent the heart and soul of the community they serve, as well as a key fundraising channel. Work with us to:
- Integrate direct mail, email and online campaign planning and execution.
- Improve reporting and insights into the effectiveness of marketing activities.
- Plan and run A/B tests to continually optimize engagement and conversion.
- Research and conduct effective acquisition campaigns.
- Improve list management and segmentation.
Enrollment – Attract and Retain
Increasing levels of competition and prospective students who expect more than traditional advertising from schools and programs means Educators must leverage data and technology to meet their enrollment and revenue goals. Work with us to:
- Develop short and long-term recruitment and enrollment goals and strategies.
- Segment your communications to increase conversions at each stage – prospects, inquiries, applications, accepts and enrollments.
- Develop content to educate prospective students on your programs’ unique benefits.
- Generate awareness and qualified leads for your programs.
- Create a framework to track the effectiveness of each marketing activity.
Fundraising – Connect and Inspire
Acquiring and retaining donors is vital to the success of all Nonprofit organizations. Work with us to optimize your mix of direct mail, email and online marketing to engage your donors wherever they are:
- Plan and execute integrated direct mail, email and online campaigns.
- Develop data-driven donor segments for targeted appeals.
- Drive attendance to important fundraising events.
- Recapture lapsed LYBUNT and SYBUNT donors.
- Track and measure your cost per dollar raised.
Campaign Management – Execute and Optimize
We work seamlessly with your team to conceive, deploy and measure integrated marketing strategies. Whether you need help with one-off or ongoing campaigns, work with us to simplify your life, increase efficiency and ensure best practices:
- Full service direct mail design and production.
- Mobile-optimized email design, sending and tracking.
- Calls to action and landing pages designed to convert.
- Integrated campaign reporting and dashboards.
- Online collaboration to keep your team focused and on schedule.