Optimized, Targeted Campaigns Get Members to “Yes”
Take the guesswork out of membership marketing. OneRhythm brings a fresh perspective and data-driven strategy to your campaigns. Every element of every campaign is personalized, with a flair that makes it uniquely branded to you.
Membership Acquisition: Target and Convert
Let’s identify who and where your members are, and invite them in… or back. Key member aquisition strategies:
- Integrate direct mail, email and online campaign planning and execution.
- Plan and run A/B tests to continually optimize engagement and conversion.
- Optimize creative using direct marketing best practices.
- Improve list management and segmentation.
- Improve reporting and insights into the effectiveness of each campaign activity.
Member Upgrade: Deepen Engagement
Let’s emphasize the value of moving up to the next level… or higher. Key member upgrade strategies:
- Comprehensive campaign brief creates a blueprint for success.
- All campaign elements are optimized.
- Collaborative project management keeps everyone on task.
- Direct access to the OR team member(s) who can answer your questions.
- Data analysis that digs deep into what worked best… and why.
Member Retention: Cultivate Loyalty
Let’s leverage what your members love to keep them coming back for more. Key member renewal strategies:
- Put member appreciation front and center.
- Make it easy and rewarding to stay (or come back).
- Test and optimize renewal incentives.
- Improve list management and segmentation.
- Don’t bombard members with too many touches.
Project Management: Do Everything Right
Let’s increase efficiency and ensure best practices across channels. Key campaign management strategies:
- Comprehensive campaign brief creates a blueprint for success.
- All campaign elements are optimized.
- Collaborative project management keeps everyone on task.
- Direct access to the OR team member(s) who can answer your questions.
- Data analysis that digs deep into what worked best… and why.