Email Marketing for Nonprofits
When done right, email marketing is one of the most efficient and effective marketing channels for Nonprofits. Whether the goal is member acquisition and renewal, program recruitment, donor solicitation or community engagement, email provides an opportunity for rich personalized communication.
Furthermore, building “opt-in” lists of folks who actively give you permission to send them emails allows for audience segmentation, nurturing campaigns as part of your direct mail strategy, and the ability to test different content and messaging in real time. And let’s not forget that in many cases, well-run email marketing can lower a Nonprofit’s overall communication costs.
Nonprofit Email Marketing Services
- Email campaigns; from copy to delivery
- Email list segmentation and development
- Email list verification and suppression
- Email template and design optimization
- Acquisition, renewal and win back email campaigns
- Nurturing and auto responder series
- A/B testing, reporting and analysis
- Email Automation
- Email Consulting
Whether you need targeted campaign enhancements or full service email marketing management, work with us to optimize your mix of email, direct mail and online marketing.