Full service print and mail production is just the beginning of how we help Nonprofits with this important direct marketing channel. With more than fifteen years of experience planning and executing personalized, data-driven campaigns, you can rest assured that your projects get done flawlessly.
Whatever your goals with direct mail, we help you to optimize your campaigns, and integrate them with email and online marketing to maximize effectiveness.
So why work with us? Well, unlike a typical print and mail service provider, our goal is to optimize your direct mail channel – and sometimes, this means we recommend you decrease your direct mail volume. Why? Because we always have the bigger picture in mind, and understand that direct mail is just one channel that can help you reach your goals. We also realize that direct mail is relatively expensive, yet because it’s such a staple of Nonprofit marketing, organizations often get stuck in the rut of just doing what they’ve always done.
However, we also believe that when done right, direct mail is very effective (often times the most effective channel for nonprofits). So unlike a purely digital agency, we’ll never throw the baby out with the bathwater and recommend that you cease all direct mail communication. Anyone who suggests that simply doesn’t know what they’re talking about.
Our work with the Junior Statesmen Foundation is a perfect example of how we can help your organization transition to an integrated marketing approach that maximizes not only budget, but return on marketing investment. Check out the case study.
So ask yourself – when was the last time your print and mail service provider recommended you decrease your volume at all, let alone by 80%? They probably haven’t, because their livelihood depends on volume. Our livelihood depends on ensuring your success.
Reasons for integrating Direct Mail with Email and Online marketing:
- Increase direct mail response rates, conversion rates, and ROI.
- Gather valuable information about your audience.
- Convert more prospects into supporters.
- Provide an instant response channel.
- Track and measure campaign results in real-time.
- Profile and segment responders based on their preferences.
- Build opt-in lists for permission-based marketing.
- Provide targeted offers based on information such as age, gender, geographic location, income, history or any other information available.
According to a DMA study, more than 42% of interested direct mail recipients prefer to respond online. Are you there for those people? Link the impact power of direct mail with the interactive capabilities of the Internet for optimal results.