READY TO FIND YOUR MARKETING GROOVE?
Chances are, your organization is already doing direct mail, email and online marketing. However, without an overall integrated strategy and workflow, how do you know what is most effective, so you can learn from your mistakes and capitalize on your successes?
The Nonprofits we work with are ready to take their marketing to the next level and typically have the following in common:
Goals – clearly defined marketing goals (or the desire to figure out what those are) is critical. How do you know if you’re succeeding if you don’t know what defines success?
Audience – members, donors, volunteers, prospective students & other constituents. And the desire to tailor and test messages and offerings to each individual segment.
Team – an internal point person at least, and usually several team members that contribute to planning and executing marketing campaigns. We work as an extension of your team to plan, produce, report and analyze.
Budget – a commitment to growth requires some spending, even for Nonprofits. We help you optimize your marketing budget so you get more money back for every dollar spent.
Passion – this is our favorite part, and why we choose to work with Nonprofit organizations. You’re passionate about educating others and making the world a better place, and we’re passionate about helping you make that happen!