What business are we in? I’d like to share a quick story with you—a story about answering the question “what business are we in?” Eighteen years ago I was in Chicago with my father, and we visited a cousin of his. Like my father, Eduardo was an immigrant from Mexico who had come to the United States in search of a better life. Eduardo had done quite well for himself and we visited him in his very nice home in Evanston, just outside Chicago. When I asked my father what Eduardo did for … [Read more...]