Ricardo Perez
Founder and President
I have traveled a wide and varied path over the past 28 years, holding various sales, marketing, business development, and account management positions at Fortune 500 companies, small businesses, and Internet startups spanning industries such as technology, media and publishing, real estate, asset valuation and liquidation, printing, mailing, and direct response marketing.
Aside from Business Development at USATODAY.com back when newspapers were still king (!), I’ve also done it for two Internet startups, worked in real estate, and run a family owned printing and mailing company for 10 years. I earned a BA from Georgetown University and an MBA from the University of San Francisco.
And for the last nine years, I’ve focused on helping Nonprofits plan and execute successful marketing programs. I founded OneRhythm because the work allows me to leverage my business and technology experience to bring data-driven, closed loop marketing programs to Nonprofit organizations not typically wired to think in those terms. And along the way, I get to work with inspiring people and free them up to achieve their missions. It’s a win-win!
Likes: Audience segmentation, A/B testing, data visualization, closed loop reporting, marketing and sales alignment, Taylor guitars, SF Giants, SF Beer Week and local foods.
Dislikes: Bad data, missing calls to action, mobile unfriendly design, spray and pray campaigns, LA Dodgers, Budweiser and sea urchin (even if it’s local).
Outside of work: It’s all about family and friends, coaching, cooking, playing guitar and drums, reading extensively and never missing Opening Day.
Let’s connect on Linkedin.
Eric Johnson
Director of Client Services
I like to make complicated things simple (including this bio, so I’ll keep it casual).
My time is spent working with our clients and managing our operations to make sure that our projects run successfully. From concept to creation and execution, I focus on delivering outstanding marketing campaigns!
I hold many roles here at OneRhythm but my primary focus is to help make sure that we do whatever it takes to achieve the goals of the organizations we work with. Achieving those goals for our customers is our number one priority. That’s pretty awesome as not everyone gets to make a difference in helping the success of great causes like we do!
Working in various positions; from graphic designer and integrated campaign developer to marketing manager and business consultant has allowed me to experience marketing from every angle. I’m multi-disciplined in graphic and website design to email marketing and digital advertising. I’ve been running successful marketing campaigns for over 15 years! I pride myself on bringing a focused, detailed and results-oriented approach to client services.
Likes: Happy Clients, Conversions, Optimization, Tacos
Dislikes: Difficult to use landing pages and carts, Rushed not well thought out campaigns, Pineapple on pizza
Outside of work: You would likely catch me out the door on the way to a new adventure with my wife, 2 daughters and our dogs Moon & Mila.
Bonus Fact: Ricardo and I are related (he’s my cousin!).
Check me out on Linkedin.
Chris Silva
Marketing Data Analyst
As a direct marketer, I have worked with a range of local and national Nonprofits. My career started at Triplex Direct Marketing, where my list management skills and drive to exceed client’s expectations elevated me to the position of Director of Merge/Purge Services. After Triplex I expanded my portfolio working in Strategy and Analytics with clients in large industries such as telecom, tech, and business software, and along the way discovered my passion for solving marketing and business problems using data. Joining the OneRhythm team has given me the opportunity to both follow this passion of working with Nonprofits and strategically solving marketing challenges.
Dhalia Alcosiba
Marketing Assistant
Starting my professional career in administration, I transitioned to sales and customer support eventually leading my team as a subject matter expert. My most recent experience as a social media manager allowed me to engage with audiences and apply marketing strategies to increase conversions. As a Marketing Assistant at OneRhythm I’m now using my experience to help with project management, campaign scheduling, email marketing, reporting, and other operational tasks. It’s a pleasure working with this team not only because they are the best at what they do, but we make a real difference for the non-profit organizations we work with. We have a great work-life balance while providing amazing results!
Likes: Numbers, marketing, experiments, editing, home cooked meals, anything that smells nice and Cillian Murphy.
Dislikes: Delays, false advertising, bad customer service, waiting in line and pickles.
Outside of work: I spend most of my time with my family and grandparents. If not, I’ll be at the beach, trekking, mountain climbing or visiting anywhere that I can swim.
Key Partners
Robin Everett
Creative Design
I am an independent design director creating high-quality brand identity, marketing, and editorial for over 20 years, including many recent projects for institutions such as Fine Arts Museums of San Francisco, Exploratorium, and UCSF. My branding experiences include both creating visual identity guides (as an independent and in the past as a design director at Addison) and designing communications using clients’ existing identity guides to their best advantage. My creative process balances information with intuition, intellect with creativity. The design created is uniquely appropriate for and reflective of the client. In my work, I strive to deliver quality design with attention to detail. And to use layout to reinforce key messages—both written, and the story aesthetics tell.
Susan Reid
Copywriter
Words have always been my medium–since second grade. I adore them, and the challenge of combining them with strategy and design to inspire action. My background includes stints at advertising and public relations agencies in Boston and Sacramento, as well as professional services firms on both coasts. My favorite clients are entrepreneurs with a big idea and organizations on a mission to make the world a smarter/safer/fairer/more interesting place. That’s the main reason I love working with OneRhythm. Other main reason is Ricardo and Eric are fantastic to work with!
Susannah Hainley
Design Lead
I am an SF-based design consultant and comics creator who helps small businesses, nonprofits, and educational institutions improve their visual communication through a blend of brand strategy and art direction. Before launching my own creative consultancy in 2017, I worked at The New York Times’ award-winning T Brand Studio as their Senior Art Director and led key initiatives for several nonprofits at a boutique branding and marketing agency. In addition to my independent design practice, I seek to influence the next creative generation as a design educator. For five years, I taught visual design at General Assembly where I was named Distinguished Faculty (the top 1% of instructors worldwide), acted as Chair for the Visual Design Product Advisory Board, and helped develop a range of UI and UX curricula. My comics have been published by The Washington Post, which named one of my illustrated stories in their top ten “Comics That Captured 2021,” and by a variety of small online publishers.
Our Network
Our network of designers, copywriters, specialists and other freelancers allows us to handle a wide range of projects and mediums seamlessly for our clients.
