Ricardo Perez
Founder and President
I have traveled a wide and varied path over the past 28 years, holding various sales, marketing, business development, and account management positions at Fortune 500 companies, small businesses, and Internet startups spanning industries such as technology, media and publishing, real estate, asset valuation and liquidation, printing, mailing, and direct response marketing.
Aside from Business Development at USATODAY.com back when newspapers were still king (!), I’ve also done it for two Internet startups, worked in real estate, and run a family owned printing and mailing company for 10 years. I earned a BA from Georgetown University and an MBA from the University of San Francisco.
And for the last nine years, I’ve focused on helping Nonprofits plan and execute successful marketing programs. I founded OneRhythm because the work allows me to leverage my business and technology experience to bring data-driven, closed loop marketing programs to Nonprofit organizations not typically wired to think in those terms. And along the way, I get to work with inspiring people and free them up to achieve their missions. It’s a win-win!
Likes: Audience segmentation, A/B testing, data visualization, closed loop reporting, marketing and sales alignment, Taylor guitars, SF Giants, SF Beer Week and local foods.
Dislikes: Bad data, missing calls to action, mobile unfriendly design, spray and pray campaigns, LA Dodgers, Budweiser and sea urchin (even if it’s local).
Outside of work: It’s all about family and friends, coaching, cooking, playing guitar and drums, reading extensively and never missing Opening Day.
Let’s connect on Linkedin.
Eric Johnson
Director of Client Services
I like to make complicated things simple (including this bio, so I’ll keep it casual).
My time is spent working with our clients and managing our operations to make sure that our projects run successfully. From concept to creation and execution, I focus on delivering outstanding marketing campaigns!
I hold many roles here at OneRhythm but my primary focus is to help make sure that we do whatever it takes to achieve the goals of the organizations we work with. Achieving those goals for our customers is our number one priority. That’s pretty awesome as not everyone gets to make a difference in helping the success of great causes like we do!
Working in various positions; from graphic designer and integrated campaign developer to marketing manager and business consultant has allowed me to experience marketing from every angle. I’m multi-disciplined in graphic and website design to email marketing and digital advertising. I’ve been running successful marketing campaigns for over 15 years! I pride myself on bringing a focused, detailed and results-oriented approach to client services.
Likes: Happy Clients, Conversions, Optimization, Tacos
Dislikes: Difficult to use landing pages and carts, Rushed not well thought out campaigns, Pineapple on pizza
Outside of work: You would likely catch me out the door on the way to a new adventure with my wife, 2 daughters and our dogs Moon & Mila.
Bonus Fact: Ricardo and I are related (he’s my cousin!).
Check me out on Linkedin.
Beata Rajeckaite
Operations Manager
I started working with startups and small organizations before I even understood how it works. This gave me the opportunity to be involved in multiple projects with different stakeholders. Also, it allowed me to familiarize myself with different functional areas such as: project management, admission, sales, marketing, fundraising, learning and development and HR.
My brain automatically chooses to organize items in its own particular order. I enjoy problem solving and researching, so operations were prevalent during every step in my career. Building processes is like playing Lego, you build items on top of one another to begin imagining the bigger picture, replacing items that don’t fit the mold along the journey.
After working with multiple organizations in Europe and Africa I realized that working with a passionate and impact driven team is what makes your time worthwhile. I am glad that I can contribute to the mission of OneRhythm and be part of an inspiring, agile and up to date team.
Likes: Process automation, problem solving, completing tasks on to-do lists, learning new things about AI and ML.
Dislikes: Cloudy weather, small talks, unorganized folders, people wasting their potential.
Outside of work: Enjoy traveling and discovering new cultures, reading about history and trying new (weird or not) meals.
Nellie Pappas
Direct Mail Production Manager
I have enjoyed 47 years working in the printing industry. My background includes equal stints in prepress, customer service and commercial print sales. Although the print industry has evolved a great deal over the last 4+ decades, I still love ink on paper and I am happy to be applying my experience to print procurement for the team at OneRhythm. My new role as print buyer includes developing and maintaining relationships with print partners, keeping projects on schedule and learning about new technologies that can help to achieve successful campaigns for our clients.
Likes: Hard work, happy clients, new ideas.
Outside of work: I like to make miniature houses of all types, miniature dolls, travel and spend time with my husband, 3 children and friends. Also, did I mention Hawaii… I love all the islands.
Courtney Jackson
Direct Mail Data Manager
My career map looks more like an atlas as I have enjoyed time as a gourmet and production cook, an
elementary teacher, a mentor and tutor in several arenas, corporate trainer, software engineer and
more! You’d think that would be the full list but if it interests me, I am sure to take a dive in! Before
joining OneRhythm, I worked for one of the largest companies in the casino industry for almost 17 years.
During that time, I discovered a love of working with data (yes, seriously), and took on increasingly
challenging roles in the database marketing department. In pursuit of working much more closely with
marketing data, I found the position at OneRhythm and promptly applied. I am really excited to join the team and doubly so to be working with nonprofit organizations as well!
Likes: Technology, data, video games (all systems, I don’t discriminate), gardening, learning and
teaching, cooking and being a huge nerd in general – I love it.
Dislikes: Asparagus… there I said it! Also talking about myself.
Outside of work: Spending time with my 3 children and Titan, my Bernese Mountain “pupperoni”,
gardening and teaching others about gardening, herbalism and nutrition, playing games and more. I also
freelance as a retreat chef that specializes in vegan and alkaline vegan foods.
Connect with me on Linkedin.
Chris Silva
Marketing Data Analyst
As a direct marketer, I have worked with a range of local and national Nonprofits. My career started at Triplex Direct Marketing, where my list management skills and drive to exceed client’s expectations elevated me to the position of Director of Merge/Purge Services. After Triplex I expanded my portfolio working in Strategy and Analytics with clients in large industries such as telecom, tech, and business software, and along the way discovered my passion for solving marketing and business problems using data. Joining the OneRhythm team has given me the opportunity to both follow this passion of working with Nonprofits and strategically solving marketing challenges.
Filip Spasić
Marketing Data Specialist
The first time I did serious data analysis was when I was working on my Master thesis in Biology. I was lucky to be a part of a very interesting Biology/Machine Learning project and I fell in love with Data and Technology. After getting my degree, I stopped thinking about what to do as a Biologist and started following my new passion.
That led me to my previous job as a Performance Data Analyst in the Ad Ops team at one of the biggest iGaming Marketing companies in the world. In the time that I worked there I learned a ton about marketing, data analytics, various technologies and what it means to work with small teams as well as big corporations.
The next step was this one, which could be characterized as starting my dream job. The mission of OneRhythm is amazing, it’s very fulfilling helping non-profits reach their potential and the projects I am working on (implementing new technologies, making reports more creative, developing pipelines and SOPs) are something a Data guy can only wish for.
Likes: Process automation, technology, podcasts and articles, video games.
Dislikes: Social media, artificial intelligence that will replace us all.
Outside of work: I like to develop video games and hope to have a hit that will make me a millionaire! (In USD, I’m already a millionaire in Serbian Dinar, which is not as impressive!).
Dhalia Alcosiba
Marketing Assistant
Starting my professional career in administration, I transitioned to sales and customer support eventually leading my team as a subject matter expert. My most recent experience as a social media manager allowed me to engage with audiences and apply marketing strategies to increase conversions. As a Marketing Assistant at OneRhythm I’m now using my experience to help with project management, campaign scheduling, email marketing, reporting, and other operational tasks. It’s a pleasure working with this team not only because they are the best at what they do, but we make a real difference for the non-profit organizations we work with. We have a great work-life balance while providing amazing results!
Likes: Numbers, marketing, experiments, editing, home cooked meals, anything that smells nice and Cillian Murphy.
Dislikes: Delays, false advertising, bad customer service, waiting in line and pickles.
Outside of work: I spend most of my time with my family and grandparents. If not, I’ll be at the beach, trekking, mountain climbing or visiting anywhere that I can swim.
Susan Reid
Copywriter
Words have always been my medium. I love them. And I love finding just the right ones.
I’ve been in marketing for a few decades now. I’ve built my career in advertising and PR agencies and in-house marketing departments on both coasts. These jobs gave me a strong foundation in working with clients and on creative teams.
But I’m always happiest when copywriting. I left the corporate world in 2002 and launched Mighty Pen Writing & Editing. As a freelancer, I’ve had the privilege of working with clients from startup entrepreneurs to healthcare foundations to global brands. In fact, I got introduced to Ricardo through a San Francisco branding agency client.
I started writing for OneRhythm in February 2020. Three years, a pandemic, and some incredible campaign successes later, Ricardo and Eric asked me to come on board. I’m thrilled to be part of this talented, dynamic team.
Likes: Strategy driving creative collaboration, style guides, the word “you,” action verbs, subheads, mastering new technologies, 4 seasons, and football.
Dislikes: Passive voice, using 16 words to say what could be said in 5, putting commas and periods outside the quotation marks, pettiness, raw tomatoes (even though I live in “Sacratomato”).
Outside of work: You’ll find me at home with my husband and three kitties, at a Sonoma County Beach or the Russian River (likely in a kayak), playing competitive word games, cheering on Boston (and SF) teams, or being of service.
Valya Vdovenko
Senior Designer
I think the part of being a designer I love the most is problem solving—finding solutions, overcoming limitations and working through technical difficulties is exciting.
Design constraints and limitations can often help to produce superior results as a consequence of problem solving. That’s one of the reasons why I’m good at designing and coding emails specifically—they have tons of limitations. Thank you, Outlook! I’m also a typography nerd and love all the finer details and nuances of it. My severe fear of blank canvases leads to my work always having well-defined structure, grids and alignment.
I spent a large part of my design career working for the Apple marketing team, where I was responsible for key product launch campaigns and reseller design support. My previous agency and web design experience has given me a high level of understanding of all parts of design. I’m happy to have found my new home here at OneRhythm where my design skills (both print and digital) can be applied to all of the amazing organizations we work with every day…
Likes: Good planning, beautiful typography, perfectly constructed grids, reading about science-related topics, movies, wine (and since I’m a designer, wine labels).
Dislikes: Lack of critical thinking, eggplant, title case.
Outside of work: The design process never stops for me really, as I constantly think about the projects both future and ongoing even when I’m out for a walk. I also like sports and exploring my new home in Europe.
Key Partners
Robin Everett
Creative Design
I am an independent design director creating high-quality brand identity, marketing, and editorial for over 20 years, including many recent projects for institutions such as Fine Arts Museums of San Francisco, Exploratorium, and UCSF. My branding experiences include both creating visual identity guides (as an independent and in the past as a design director at Addison) and designing communications using clients’ existing identity guides to their best advantage. My creative process balances information with intuition, intellect with creativity. The design created is uniquely appropriate for and reflective of the client. In my work, I strive to deliver quality design with attention to detail. And to use layout to reinforce key messages—both written, and the story aesthetics tell.
Susannah Hainley
Design Lead
I am an SF-based design consultant and comics creator who helps small businesses, nonprofits, and educational institutions improve their visual communication through a blend of brand strategy and art direction. Before launching my own creative consultancy in 2017, I worked at The New York Times’ award-winning T Brand Studio as their Senior Art Director and led key initiatives for several nonprofits at a boutique branding and marketing agency. In addition to my independent design practice, I seek to influence the next creative generation as a design educator. For five years, I taught visual design at General Assembly where I was named Distinguished Faculty (the top 1% of instructors worldwide), acted as Chair for the Visual Design Product Advisory Board, and helped develop a range of UI and UX curricula. My comics have been published by The Washington Post, which named one of my illustrated stories in their top ten “Comics That Captured 2021,” and by a variety of small online publishers.
Our Network
Our network of designers, copywriters, specialists and other freelancers allows us to handle a wide range of projects and mediums seamlessly for our clients.