Founder and President
I started out on the sales side of things. Sure, it had the fancy “Business Development” title because we didn’t have to sell from a rate card like the ad sales reps at USATODAY.com. But make no mistake – my performance was judged on one thing – Sales, based mostly on eyeball exposure. So, advertising.
I have only a vague memory of the marketing department back then, and it seemed universally perceived as a cost center. The general feeling amongst the sales team was, “Oh yeah, I wish MY job was to write catchy phrases or whip something up in Photoshop, then spend money to make sure people saw it but have no way of truly measuring its effectiveness, or whether it actually helped sales.” Because when you’re in sales, there is no fudging. You have a number. You either hit it, or you don’t. Marketing awards didn’t seem to take stuff like that into account.
Back then, I didn’t think much about how marketing might be helping or hurting my performance. And unfortunately, it didn’t seem like marketing did either.
Well, Marketing is now Sales. Or, at least, it’s judged in roughly the same way: Revenue/Spend better be a positive number (at least 3 to 1 in most cases). Otherwise, no award for you. And rightly so! It’s time to know which half of your marketing is working. Thankfully, today that is eminently possible, and I’m here to help.
Aside from Business Development at USATODAY.com, I’ve also done it for two Internet startups, worked in real estate, and run a family owned printing and mailing company for 10 years. I earned a BA from Georgetown University and an MBA from the University of San Francisco. I also have an awesome wife and two super kids, who teach me stuff every day.
And for the last several years, I’ve focused on helping Nonprofits plan and execute successful marketing programs. I founded OneRhythm because the work allows me to leverage my business and technology experience to bring data-driven, closed loop marketing programs to Nonprofit organizations not typically wired to think in those terms. And along the way, I get to work with inspiring people and free them up to achieve their missions. It’s a win-win.
Likes: Audience segmentation, A/B testing, data visualization, closed loop reporting, marketing and sales alignment, Taylor guitars, SF Giants, SF Beer Week and local foods.
Dislikes: Bad data, flash, missing calls to action, mobile unfriendly design, spray and pray campaigns, LA Dodgers, Budweiser and sea urchin (even if it’s local).
Outside of work: It’s all about family and friends, coaching soccer and little league, cooking, playing guitar and drums, reading extensively and never missing Opening Day.
Let’s connect on Linkedin.
Director of Client Services
I like to make complicated things simple (including this bio, so I’ll keep it casual).
My time is spent working with our clients to make sure that all aspects of OneRhythm’s managed services are setup and running successfully. From concept to creation and execution, I focus on delivering outstanding marketing campaigns that allow our clients to run their organization without worrying about their marketing.
I hold many roles here at OneRhythm but my main focus is to help make sure that we do whatever it takes to achieve the goals of the organizations we work with. Achieving those goals for our customers is our number one priority. That’s pretty awesome as not everyone gets to make a difference in helping the success of great causes like we do!
Working in various roles; from graphic designer and integrated campaign developer to online marketing campaign manager and internet consultant has allowed me to experience marketing from every angle. I’m multi-disciplined in graphic and website design to email marketing and online advertising, as well as the use of the majority of modern marketing platforms. I’ve also been running successful marketing campaigns for over 15 years. I pride myself on bringing a focused, detailed and results-oriented approach to client services.
Likes: Happy Clients, Campaign Strategy, Optimization, Poke & Tacos
Dislikes: Bad Data, API and cart errors, Non packaged .indd files, Rushed not well thought out campaigns, Raw Oysters (smoked is ok)
Outside of work:
You would probably catch me out the door on the way to a new adventure with my wife, 2 daughters and our dogs Moon & Mila. Doing 2020 activities like helping my kids with online classwork and coming up with new and exciting ways to keep my family healthy and happy!
Bonus Fact: Ricardo and I are related (he’s my cousin!).
Check me out on Linkedin.